Articles
Investor Profile
The Strategic Super Investor
Posted on 27 . 03 . 2013
Former bakery boss delivers his burnt lessons of investment.
Sherlock Hones Others' Futures
Herald Sun - Money Section
Posted on 26 . 03 . 2013
MICHAEL Sherlock is the former managing director of Brumby's, which he sold in 2007. He now works as a business consultant and mentor.
Sherlock Hones Future
Telegraph / Adelaide Advertiser / The Courier Mail
Posted on 25 . 03 . 2013
Michael Sherlock is the former managing director of Brumby's, which he sold in 2007. He now works as a business consultant and mentor.
Change is One of The World's Oldest Industries
Australian Baking Business
Posted on 01 . 02 . 2013
I recently attended the IBA 2012 International Baking Trade Fair held every three years in Munich. There were 1200 exhibitors from 59 countries, from start-up to market leaders presenting their bakery, pastry and cake products, machinery and innovative technologies. This is the tenth overseas such trade fair I have attended.
Secrets of the high net worth
The Sydney Morning Herald
Posted on 30 . 01 . 2013
The rich didn't get that way by being careless. Here are some of their wealth-preservation tips.
Brumby Saddles Up Again
City Beat
Posted on 05 . 12 . 2012
Five years after selling out of Brumby's, baker extraordinaire Michael Sherlock has popped up at Sentinel, the fast growing Brisbane property group.
How to order wine at a business lunch
Good Food
Posted on 05 . 12 . 2012
Sylvia Pennington talks with Michael on the politics and etiquette of ordering wine at a business lunch.
Fresh, Innovative Ideas Best Thing Since Sliced Bread
The Courier Mail
Posted on 01 . 12 . 2012
I recently attended the IBA 2012 International Baking Trade Fair held every three years in Munich. My plan was to catch up with some old contacts and enjoy the event without the expectation of being the CEO of a bakery franchise.